Running an event is a challenge on its own, but nowadays, you have to use social media to promote your event. But what best practices are there to squeeze the most out of your social media presence and to get people from the web to your event? We’re happy to share three ways to promote your events via social media.

Create Facebook events

Easy pick, but you shouldn’t forget about this one! Create an event on Facebook, so people visiting the event can let their friends know they are coming. And since friends are mostly like-minded people, they could be interested in joining as well! In case you’re selling online tickets, you should have an option on the thank-you page inviting people to join the event on Facebook.

Pick your hashtag

The more people talk about your event, the better. Promoting one single hashtag helps to channel the online buzz, and you can help this by picking your hashtag, e.g. #LondonGrotto2018 if you have a Grotto in or near London in 2018. Promote this hashtag online, after registering for the event and on the event itself. Visitors will naturally use this hashtag once they are there and it’s easy to join conversations since you can just follow one hashtag.

Find look-a-likes

As mentioned before, your friends’ friends might be interested in your event as well. Facebook allows you to show ads to look alike. To do this, upload the list of registered visitors to Facebook and create a segment with people who have the same demographics. Show them an ad which is meant to drive visitors to events, and they will see an ad with a text like “John Doe is visiting this event”. Easy yet powerful!

Promoting events on Facebook nowadays is a necessity but does not need to be complicated. Just make sure you do a few things the right way will help a lot! In case you need any support for promoting your events online, contact Garden Connect. Apart from an extensive online ticketing service, we can help you promote your events as well. Go to www.gardenconnect.com/ticketing for more information.