Fiskars is preparing for a prosperous 2019 as it announces a new direct sales channel for its retail partners, launches a sales driving marketing campaign which guarantees 100% Happiness and further enhances its existing comprehensive product portfolio.

GO DIRECT WITH FISKARS

In early Spring, retailers will be able to take advantage of a newly created direct sales channel from Fiskars. The new route will offer retailers better value, a more personalised experience and direct access to Fiskars’ expertise, knowledge and support with merchandising.

Avoiding the requirement to order via a wholesaler, retailers need only contact their local Fiskars representative to directly access a broad range of the latest, market-leading gardening tools.

With a minimum order value of £150 – the market’s lowest manufacturer minimum order value – there has never been a better time for retailers to partner with Fiskars.

A HAPPY 2019

Fiskars intends to support the trade during 2019 in a number of ways, including an innovative consumer focussed marketing campaign called ‘0% Stress, 100% Happiness’. Following consumer insight into gardening and its beneficial effect both on physical and mental wellbeing, the campaign centres on promoting gardening as an escape from busy lives, and a means to help people to relax and find happiness.

They will also be rewarding satisfied customers throughout the spring period as part of the campaign. Designed to both incentivise garden-loving consumers and drive retail sales uplift, the 100% Happiness campaign will reward shoppers who spend a minimum of £50 on Fiskars products between 1 March to 30 June, by sending them a £10 voucher if they are still happy with their purchase after 60 days. If the customer spends £100 they receive a £20 voucher. They can then return to the retailer and spend the voucher on anything in store. In the unlikely event the customer is unhappy with their Fiskars purchase after 60 days, they will directly refund 100% of the cost of the product to the consumer. 

Retailers need not stress about implementing the campaign as Fiskars will take care of all the details, while the anticipated increase in sales, along with tangible rewards for customers, will help guarantee happiness, and importantly, returning shoppers to Fiskars’ retail partners. 

In addition, Fiskars also places great importance on the delivery of high quality, functional PoS displays to complement both the superior performance of its tools, as well as its innovative marketing campaigns. By working with its trading partners, the brand will ensure the ‘0% Stress, 100% Happiness’ campaign is clearly advertised and promoted to help retailers optimise sales potential.

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