Fresh from a successful UK trade launch at Glee, innovative bird care brand, FeatherSnap, is delighted to present its state-of-the-art, solar-powered smart bird feeders to the home and gift markets.

Featuring motion-activated HD cameras and an AI-powered bird identification system, this exciting new addition to the bird care category not only taps into the great enthusiasm for bird-watching in this country, but also meets soaring consumer demand for smart home and garden technology. 

By combining cutting edge tech with a popular evergreen pastime, FeatherSnap opens up exciting new sales opportunities for home and gift retailers, alongside traditional retailers of bird care products, such as garden centres and DIY stores. Designed to appeal to tech-lovers, families and nature enthusiasts alike, the smart feeder would make a wonderful Christmas gift for loved ones that can be cherished for many seasons to come.

With Autumn and winter offering some of the most captivating moments for garden birdwatchers, with the arrival of migrating birds and native species that are hunting for supplements to their usual diets of berries, seeds and insects, now is the perfect time to settle down with a hot cup of tea for a spot of serious birdwatching. FeatherSnap enables users to do this from the comfort of their own homes, thanks to ground-breaking Wi-Fi technology streaming high-resolution photographs and videos directly to users’ devices.

The UK’s number one hobby

It's a few years since birdwatching overtook fishing as the number one hobby in the UK, where there is a flourishing market for birdwatching tourism - the largest in the world after the USA according to specialist bird watching website, Birda.

Once seen as a rather geeky hobby for middle-aged and elderly loners - the feathered equivalent of trainspotters - birdwatching, like all things nature-related, is increasingly practised by younger generations and is now perceived as something cool to spend time on. Almost 600,000 people came together to participate in the Big Garden Bird Watch organised by the RSPB, counting some 9.1 million birds between them. FeatherSnap has flown into the UK market to help retailers of many different persuasions capitalise on this large and growing trend. 

The educational app enables everyone from children, parents and grandparents to friends and colleagues to discover the secret life of birds, whilst our feathered friends themselves enjoy the high-quality food provided by FeatherSnap’s sturdy and secure feeders.

Best Practice Bird Feeding

Expert ornithologist, Maria Kincaid, says that users should “Avoid windows!” when setting up their new FeatherSnap feeders. “Best practice is to keep feeders either within three feet or more than ten feet from your windows, to minimize damage to birds via window strike. Also consider distance to trees and other jumping off points for squirrels.  

“At least five feet off the ground is a great height for avoiding squirrels, but also makes it easy for most of us to reach for re-filling and maintenance. Any birds that would be hunting other birds are quite agile. So, having your feeder in a semi-open spot, near bushes or trees that provide cover for them to escape to is great, but also allows for them to be vigilant in looking for aerial predators.

Studies have shown that feeders are used as supplemental food sources, rather than the bulk of a bird's diet. Hanging and filling garden feeders help birds get through lean times, when native food sources are scarce.

FeatherSnap UK Manager, Felix Schaper, comments: “Our goal is to make bird-watching fun, exciting, and interactive by bridging the divide between nature and technology. Bird-watching is one of the UK’s most popular pastimes, and FeatherSnap products empower retailers to capitalise on this vast and growing market. The feeders are not only essential tools for bird enthusiasts but also make ideal gifts, whether for seasoned twitchers, tech-savvy families, or anyone looking to enhance their patio, balcony, or garden with a smart, nature-inspired accessory”.

Built to endure everything the British weather can throw at them - including wind, rain, frost, snow, and heat - FeatherSnap bird feeders retail at RRP £159.99.