MEMBERS of the Garden Centre Association (GCA) are this month (January, 2019) being reminded to compete for the chance to win the Worrall Cup.
The cup will be awarded to the garden centre with the best marketing campaign or initiative during the GCA’s annual conference at Luton Hoo from January 20-23.
Iain Wylie, Chief Executive of the GCA, said: “There is still time for our member garden centres to enter the Worrall Cup competition if they believe they have the best marketing campaign or initiative.
“We really enjoy going through all of the creative initiatives that our members come up with.
“The entries will be judged by an independent panel with marketing expertise. As this award is not influenced by the annual inspection, all entries have an equal chance of winning in January when the judging panel meets to assess the merits of each submission and decide the winner.”
Members are asked to submit an entry by completing a short form, which can be downloaded from www.gca.org.uk or requested by email, to the GCA office no later than Monday, January 14, 2019.
The submission of supporting material, such as photographs, print examples and web-links is encouraged. An additional sheet of written detail is acceptable along with the entry form, if required. Entries can be sent electronically via firstname.lastname@example.org or by post to the GCA office.
Iain added: “This is a wonderful opportunity for members to win a prestigious award, where both flair and commercial success are rewarded.
“If there are any questions relating to the submission of entries, please contact us at the GCA office in the first instance by email via email@example.com and we’ll be able to help.
“The winner will be announced during our Annual Dinner and Awards Ceremony at our annual conference on the evening of Tuesday, January 22. The conference will take place at Luton Hoo from January 20-23.
“As always our conference will provide attendees with pertinent information on key aspects of the garden centre industry to assist members in achieving their business goals.
“The information shared will focus on a wide range of topics, including merchandising, marketing and management. There will also be plenty of opportunities for delegates to network and socialise.”
The GCA represents nearly 200 garden centres nationwide.
Through sharing information and its inspection programme the GCA helps members to achieve high standards in customer service, plant quality and reliability.
The deadline for Worrall Cup entries is 5pm on Monday, January 14, 2019.